So you’ve decided that video is the best way to market your business but what should you film?

Here’s 12 different kinds of video for you to think about…

FAQ videos.

Instead of pages and pages of text that viewers cannot be bothered to read, create short videos to answer potential client’s questions prior to them making contact, creating a warm lead and a more knowledgeable customer as well as being great for SEO.

Social Media videos.

Short, snappy 10-20 second long videos that are product, time or event specific videos. These are then distributed across your social media. The click through and share rates for video over just text or image posts are huge. With a call to action at the end driving potential customers to website.

Video Testimonials.

 You know your business is great but getting someone else to say how great you are is far more powerful. One of the most effective ways to sell your business.

Product or service explainer videos.

“So what do you do again?” How many times have you been asked this question? A video or series of videos explaining what you can do for your potential customers is a great way to get your message across effectively.


Ideal for both internal and external use. Research shows most people forget 80% of what was taught in a seminar within an hour of walking out the room. Why not film it and edit it down into bite sized chunks to refresh the audience for weeks to come.


Good old-fashioned advertising (seems like a dying medium these days) but if you don’t tell people what you do then they’ll never know if they need your product or service.


Either upskilling your staff or selling your skills online. E-learning is the biggest growth market on the internet. Estimated to be worth £45bn globally in 2019. Also if you supply to the trade, create videos that show them how to use/install your products so they can then sell to their customers with confidence.

Meet the team.

No matter how advanced we get as a species, one thing will always hold true – people buy from people they like. Introducing you and your team on video is a great way to create a connection before meeting the potential client in person.

Hints tips blog.

 Content marketing is the most popular and effective way of selling your brand online. Demonstrating you are an expert in your field by giving away useful tips and hints, is not only great for SEO and social media engagement, but when the potential client is ready to buy, you will be first in their thoughts of who to contact.


New office? New member of staff? Up for an award? Any news at all then shout about it. It shows you are successful, active and growing.

Customer journey video

Show the customer what they can expect if they were to buy from you. The amazing level of service and after care etc.

Case Study video

Client ‘A’ came to us with these problems, we did this for them and this has been the outcome and benefit to their business. A perfect way to showcase your businesses service/products is to show what they have done for your clients.

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